Brand

Our Purpose

Handcrafted, Artisanal, Exquisite.

Anand Prakash is a premium brand that is committed to creating artistic and exquisite products to collect and gift.

Every Anand Prakash product is crafted with thought and care, respecting the integrity and natural beauty of the material. Every product is crafted to delight the customer; it is a gift, either to yourself, or a loved one. Every story tells a story. Since the brand’s inception in 1999, our products have grown to include all ranges of stationery, collectibles, jewellery, home accessories and office décor. From the beginning, we have dedicated ourselves to providing our customers with unique and elegant products, and we continue to pursue that journey every day. 

Our Ethos

Integrity

"There's just some magic in truth and honesty and openness." - Frank Ocean

Honesty, transparency and taking complete responsibility for one’s actions - these ideals are deeply ingrained in the work ethos at Anand Prakash. From being true to the materials we work with; being ethical with our vendors, suppliers and business partners; to staying responsible to our global customers – every step adds magic to the process. Integrity is the non-negotiable core of our work.

Relationships

We believe strongly in the immeasurable value of stellar partnerships and relationships. Many of our suppliers, vendors and customers have been working with and supporting us since our inception. This incredible process of growing in tandem, building trust, and making beautiful products together is a key part of our own story and stays at the fulcrum of our ideology. Honesty, respect and synchronicity in partnerships are divine. 

Quality

"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives." - William A Foster

Every day, we derive inspiration from this quote. Our commitment to providing products, services and experiences of impeccable quality is constant and consistent. We are constantly trying to better all aspects of our business; it is not about being better than everyone else, but about being better today than who we were yesterday. It is this commitment to quality that keeps our customers coming back to us.

Distinctiveness

Repurposing with respect and reinvention is important to us. We use materials that have been popular for millennia. We revisit craft techniques that originated centuries ago. Yet, what we bring to the table – whether with indigo, or brass metal, or blueprints – is our ability to fit them into a new design and lifestyle vocabulary. Distinction is our hallmark, and we take great pride in that. We believe that neither easy nor similar ever does it.

Conscientious

It is our mission to contribute positively to the environment and to our nation in our pursuit of creating quality products. Most of our products are made from re-cycled material and bear the hallmark of being eco-friendly. We also take great pride in being a truly Indian brand – all our products are made exclusively in India. Commitment to the craftsmen and craft traditions of our country, and respect for the environment are non-negotiable.

Our Vision

We are grateful for having become a much-loved, cherished and respected brand globally. Our expanding online and offline presence will continue to focus on our key values, and on making sure that anyone who wishes to buy an Anand Prakash product will have to do nothing more than access a store or website with absolute ease. In keeping with our commitment to Indian design and crafts, our goal is to rediscover and resuscitate those craft and design traditions that have been forgotten over the centuries. We are working on finding these disciplines from across the country and reintroducing them to India and the world. It is only by understanding and knowing ourselves, after all, that we can understand and know the other.